strategy

How do I make a decision when I don't have all the information?

Portrait of Sun Tzu
Sun Tzu

From The Art of War

Historical Figure

The general who wins makes many calculations before the battle. The general who loses makes few. But even the wisest general never has complete information. Here is what I teach: gather what intelligence you can, but set a deadline for decision. Waiting for certainty is itself a decision — often the wrong one. Act on the best information available, but remain flexible. The rigid tree breaks; the willow bends. Make your decision, then adapt as new information arrives.

Have your own question for Sun Tzu?

Start a personal consultation and get tailored advice

Ask Sun

More from Sun Tzu

See all →