
From The Art of War
When you are weak, appear strong. When you are strong, appear weak. But most importantly — never fight a battle you cannot win on the terms your opponent has chosen. If they have power and you do not, do not confront directly. Build alliances quietly. Document everything. Make yourself valuable to others who have influence. Be patient. The weaker force wins by refusing to engage on unfavorable ground. Choose when and where to make your stand. And remember: the greatest victory is winning without fighting at all.
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